As a follow up to AEA consulting’s 2016 From Live-to-Digital theatre sector study, Arts Council England commissioned MTM to research the impact of live-to-digital on audiences and arts and culture organisations covering opera, music, dance, combined arts, visual arts, museums and literature.
The research aimed to find out:
- Who is engaging with live-to-digital, what are they engaging with and what motivates them?
- How does the ‘real-world’ arts experience compare to the live-to-digital one?
- What impact is live-to-digital having on audiences for ‘real-world’ performances and events?
- What is the future propensity for audiences to consume live-to-digital?
- What organisations are supplying live-to-digital work and what does it look like?
- Through which channels are arts organisations distributing their live-to-digital work?
- What are the motivations, opportunities and barriers for arts and cultural organisations to engage in live to digital?
- Have touring patterns and/or programming decisions been affected by live-to-digital?
- What are the opportunities and barriers for smaller arts and cultural organisations to create live to digital content, and for arts and cultural organisation in different regions of England?
- What are the opportunities for arts organisations to partner with each other to create live-to-digital?
