Following on from the Berlin meeting September 2023, we are pleased to announce the 4^th Audience Data Alliance forum.

The meeting is planned as a full one-day event including an evening dinner the night before and is structured in accordance with the agreed principles, from the Berlin work sessions and online meeting the 3/4/2024.

The main emphasis of the forum is to gain deeper insight in to current European projects and evaluate the potential for greater collaboration across regions and countries.

April 28th: Arrival and joint dinner

For those arriving the day before we would like to invite the participants for a joint dinner at Madklubben on Vesterbrogade 62, 1620 Copenhagen V at 6pm – Please RSVP if you plan to participate in the joint dinner no later than April 22nd to merete@applaus.nu.

For anyone interested Frederik Fabricius will lead an informal and optional guided walking tour through Copenhagen. Please send a mail to Frederik if interested to frederik@kulturdata.org.

April 29th:

09.30 Registration

10.00 Welcome by APPLAUS + Introduction to the Day

• Lene Struck-Madsen – APPLAUS

10.10 Status on the Audience Data Alliance – Berlin + Ghent

• Round up of the Berlin meeting & the Ghent Manifesto
• Review of Questionnaire
• Plenum/Frederik Fabricius

10.20 Key European Data Literacy Projects 

• Diagnosing skills and professions for the future/Supporting artistic creation in a digital age
  • TMN Lab
• Fondazione Fitzcarraldo

11.00 Short Break 

11.10 Large scale Big-Data solution for the Cultural and Tourist sector 

• Danish Case Study by Kristian Mortensen, Applaus
• Presentation, discussion and Q&A

12.00 Lunch 

13.00 Institute for Research on Cultural Participation – Berlin 

• Showcase: Data collection and use
  • The IKTf conducts studies on visitors and non-visitors to cultural offerings, such as continuous population surveys. It is also responsible for the scientific quality assurance of the Berlin-based visitor research system KulMon (KulturMonitoring).
  • Analysing audience data to extract valuable insights, identify trends, and make data-driven decisions to enhance programming, marketing strategies, and audience engagement initiatives.
• IKTf – Vera Allmanritter

13.45 The Common Data Exchange Platform 

• “The signatories of the Ghent manifesto acknowledge the importance of data-driven audience development for the CCS. They undertake to actively collaborate by becoming members of the European Policy Forum on Data-Driven Audience Development”.
• How can we as a forum react/respond/contribute to this EU policy?
• Karel de Rudder, PUBLIQ

14.14 Break 

14.45 Audience Analysis and Engagement Strategies – Speed Presentations 

• Deploying a Data Platform for Benchmarking Theatres – The Norwegian Model
  • Ingrid Handeland/NPU, Norway
• The art of turning research into results
  • Fiona Bell/Thrive, Northern Ireland
• A hands-on approach to youth cultural engagement: “Sörmlandsmodellen”
  • Staffan Udd, Scenkonst Sörmland, Sweden
  • A program whereby all school children get to see two stage-performances every year.
• Working Collaboratively
  • Pepe Zapata/Grup Focus – Barcelona
  • A professional hub leveraging skills and content across theater, television, movie theaters, events, management of spaces, service technicians, communications, rights management and more.

15.45 Wrap up and what’s next?

• Member status & recruitment
• Forum formats
• Next venues

16.15 Decompression and networking! 

The fee covers forum participation, food and beverages on the forum day, but not travel and accommodation.