In partnership with the Society of London Theatre and UK Theatre, the Arts Council England has published “From Live-To-Digital”, the first authoritative piece of primary research into the impacts and opportunities of live to digital work on theatre audiences and organisations.
The report, which was carried out by AEA Consulting, found that:
- The report, which was carried out by AEA Consulting, found that:
- Audiences do not believe Live-to-Digital is a substitute for live theatre; they believe it is a significant and distinct experience
- There has been minimal impact on live attendance
- Overall touring has remained stable, but some organisations are experiencing challenges
- 54% said they preferred live theatre
- Streamers are younger and more diverse than live theatre and Event Cinema audiences
- Overall, organisations believe Live-to-Digital to have had a positive impact
- 40% of organisations who have not yet entered the market say that a “lack of understanding about how to enter the market” is holding them back
